LBX was born from a simple observation:
the best Asian food products weren’t reaching the people who wanted them.
Our founding team came from different corners of the food industry:
Each of us saw the same challenges from different angles:
We realized: our diverse backgrounds weren’t a weakness – they were our superpower.
The logistics person knew how to move containers efficiently.
The manufacturing person knew how to evaluate quality.
The distributor knew what buyers really need (not just what they say they need).
The documentation person knew how to keep everything compliant.
That’s how LBX was born.
Not with a fancy business plan in a boardroom, but over shared meals, honest conversations, and a belief that:
We started with one brand (Otafuku), one market (Middle East), and one core principle: do it right, even when no one’s watching.
Today, we work with 8+ brands across multiple Asian countries, serving distributors in 8+ markets. But our core hasn’t changed:
✓ Quality over volume
✓ Relationships over transactions
✓ Long-term thinking over quick profits
✓ Honesty even when it’s uncomfortable
We only partner with brands we’d proudly serve at our own tables. Every product is evaluated, every factory is visited, every certificate is verified. If we wouldn’t eat it, we won’t sell it.
This means we turn down opportunities. We’ve said “no” to brands that offered high margins but questionable quality. We’ve walked away from deals where something didn’t feel right.
Our reputation is built on the products we sell. Your reputation will be too.
No hidden fees. No misleading promises. No sugar-coating problems.
If a shipment is delayed, we tell you immediately.
If a product isn’t performing, we discuss it honestly.
If we can’t do something, we say so upfront.
We’d rather lose a deal by being honest than win one by being dishonest. Trust takes years to build and seconds to destroy.
We’re not chasing one-off transactions. We’re building businesses together.
We invest time understanding your market, even if it means smaller initial orders. We give honest feedback about what will or won’t work, even if it means recommending fewer products. We stay in touch regularly, not just when there’s an order to chase.
Some of our partnerships are 5+ years old. That’s the goal with every new partner.
100% of our portfolio is halal-certified. This isn’t just a checkbox for us – it’s a commitment.
We understand that for Muslim consumers, halal isn’t optional. We take certification seriously, maintain up-to-date documentation, and ensure every shipment is audit-ready.
We work only with recognized certification bodies (such as JAKIM) and verify certificates regularly.
Food is deeply personal. It carries culture, memory, and identity.
We never treat products as mere commodities. We honor the heritage behind Otafuku’s century-old recipes. We respect the craftsmanship in Kantan’s curry pastes. We appreciate the care V-Nion takes in freezing produce at peak ripeness.
When we represent a brand, we represent their story and values – not just their SKUs.
Everyone in the value chain should profit fairly.
Manufacturers should earn enough to sustain quality.
Distributors should have healthy margins to invest in market development.
End customers should get fair value.
We don’t chase the absolute lowest cost at manufacturers’ expense. We don’t demand margins that make distribution unprofitable. We seek partnerships where everyone wins sustainably.
We envision a world where:
✓ Authentic Asian flavors are accessible globally
✓ Halal-certified oriental food is easy to source
✓ Malaysian manufacturers can export confidently
✓ International distributors have reliable Asian partners
✓ Muslim consumers anywhere can enjoy authentic Japanese, Korean, Southeast Asian cuisines
We’re building bridges:
And we’re just getting started.
Whether you want to distribute our brands or partner with us to export yours – let’s talk.
📞 WHAT HAPPENS NEXT:
📧 Direct Contact: Email: inquiry@lbexport.com
📱 WhatsApp: +60 [16 668 1626]
🌐 Trading Hours: Monday – Friday: 9:00 AM – 6:00 PM (MYT) We typically respond within 24 hours
